TWEET CUTE by Emma Lord – blog tour & review!

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.


Title : Tweet Cute
Author : Emma Lord
Format : eARC
Page Count : 368
Genre : YA contemporary
Publisher : Wednesday Books
Release Date : January 21, 2020

Reviewer : Hollis
Rating : ★ ★ ★ ★ .5


Hollis’ 4.5 star review

So, before actually starting this book, I had a feeling this would be cute (and honestly that’s as high as my hopes were because I’ve been burned before!) but by 49% I knew I would love this. And I did. Side note, I know 49% doesn’t sound impressive considering it’s halfway through the book and most people can see the writing on the wall by that point, but this felt.. long. Not in a bad way, but this is a substantial romance read, so. I don’t know, I don’t know why I’m defending this point, regardless, I loved it, let’s move on!

This contemporary is chock full of all the best kind of tropes. Opposites attract, secret identities, business rivalry, slowburn, friends-to-more.. also, lots and lots of sassy tweets and memes.

Additionally, the author leaned into these tropes but made them better? I don’t know. If you’ve seen You’ve Got Mail, it’s pretty obvious how some of the events go down, and yet it felt less cheesy (hah!) and far more layered (with cheese?).

Pepper and Jack both have very real soul-searching to do, compounded by very real expectations, and obstacles, set in place by their parents. I’ll admit the area of the parentals is kind of where things got dragged down a bit for me, in particular I struggled with Pepper’s mom, but I do feel things are wrapped up nicely without it all feeling like a cop-out or too far fetched. It doesn’t mean I liked how things went down, but, I mean, there are underlying motivations that pushed everything in motion.

But back to Pepperjack. These two, I mean, wow. I loved how these two interacted from the very first page. It was such a gradual shift but it was so well done. The chemistry, everything, was just sweet and awkward and perfect. The banter sprinkled throughout, the humour infused in so many situations, even outside of the MCs, was so great. I laughed, nay, giggled, at so many spots. But it was the quiet moments, too, particularly between the two leads, which were just.. special. You really felt their connection, their understanding of each other, and that more than anything made this book wonderful.

This was such a fantastic debut and I look forward to more people reading it the closer we get to release (it’s November, as I write this, lolz), and am so excited to see what Lord has for us next. I’ll definitely be first in line to get my hands on it.

** I received an ARC from NetGalley and the publisher (thank you!) in exchange for an honest review. **


Author Bio :
Emma Lord is a digital media editor and writer living in New York City, where she spends whatever time she isn’t writing either running or belting show tunes in community theater. She graduated from the University of Virginia with a major in psychology and a minor in how to tilt your computer screen so nobody will notice you updating your fan fiction from the back row. She was raised on glitter, grilled cheese, and a whole lot of love. Her sun sign is Hufflepuff, but she is a Gryffindor rising. TWEET CUTE is her debut novel. You can find her geeking out online at @dilemmalord on Twitter.

Early Praise :

“Tweet Cute delivers in every possible way: a perfect enemies-to-lovers romance, a whip-smart plotline, and endearingly real characters. I devoured it.” – Francesca Zappia, author of Eliza and Her Monsters

“Sweet and fun! An adorable debut that updates a classic romantic trope with a buzzy twist.” – Jenn Bennett, author of Alex, Approximately and Serious Moonlight

“A witty rom-com reinvention for the Twitter age, Tweet Cute pairs delicious online rivalry with deeply relatable insights on family pressure and growing up. This fresh, funny read had us hitting ‘favorite’ from page one.” – Emily Wibberley and Austin Siegemund-Broka, authors of Always Never Yours and If I’m Being Honest

Buy Link : https://read.macmillan.com/lp/tweet-cute/
Social Links : @dilemmalord (Twitter/Instagram)


2 thoughts on “TWEET CUTE by Emma Lord – blog tour & review!”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s